SMS opt-ins and opt-outs are important aspects of SMS marketing. Here’s what you need to know:
SMS Opt-ins:
An SMS opt-in is when a person agrees to receive text messages from a business or organization. It is important to obtain an opt-in before sending any marketing messages via SMS. This can be done in several ways, such as:

1. Asking customers to opt-in via a website or mobile app
2. Asking customers to opt-in via a keyword sent to a short code
3. Asking customers to opt-in via a sign-up form in-store
   Whatever method is used, it’s important to make it clear what the person is opting into and how often they will receive messages.
   SMS Opt-outs:
   An SMS opt-out is when a person decides they no longer want to receive text messages from a business or organization. The process of opting-out should be simple and straightforward. Here are some guidelines to follow:
4. Include opt-out instructions in every message: This can be as simple as “Reply STOP to unsubscribe.”
5. Honor opt-out requests immediately: Once a person has opted-out, they should not receive any more messages from the business or organization.
6. Keep a record of opt-outs: Businesses must keep a record of opt-outs to ensure that they don’t accidentally send messages to someone who has opted-out.
7. Make it easy to opt back in: If someone decides they want to receive messages again, they should be able to easily opt back in.
   By following these guidelines, businesses can ensure that they are respecting their customers’ wishes and complying with SMS marketing regulations.