SMS (Short Message Service) can be a powerful tool for sports marketing and fan engagement. Here are some steps to follow:

1. Build a list of subscribers: Encourage fans to opt-in to your SMS program by offering exclusive content, discounts, or promotions in exchange for their phone number. You can also collect numbers through your website or social media pages.
2. Create targeted campaigns: Use SMS to send game updates, event invitations, and other special offers to your subscribers. You can also send reminders about upcoming games or team news.
3. Personalize messages: Use fans’ first names in your SMS messages to create a more personal connection. You can also segment your audience by location, age, or other relevant factors to make your messages more targeted.
4. Keep messages short and engaging: SMS messages have a character limit, so keep your messages short and engaging. Focus on providing value to your fans, such as exclusive content or discounts.
5. Timing is everything: Consider the timing of your messages, and make sure you’re sending them at a time when your fans are most likely to be receptive. For example, sending game updates during the game can help fans feel more engaged and connected to the action.
6. Run contests and promotions: Use SMS to run contests and promotions, such as ticket giveaways or meet-and-greets with players. This can help boost fan engagement and create excitement around your team or sport.
7. Measure and track results: Use analytics to track the effectiveness of your SMS campaigns. This will help you refine your approach over time and ensure you’re getting the best possible results from your efforts.
   Overall, SMS can be an effective way to reach fans and promote your team or sport. By providing valuable content and creating a personalized connection with your audience, you can build a loyal fan base and drive engagement.