Using bulk SMS to encourage donors to participate in peer-to-peer fundraising campaigns can be an effective way to boost your charity’s fundraising efforts. Here are some steps to follow:

1. Collect phone numbers: You should have a database of phone numbers of your donors and supporters who have given you permission to contact them via SMS.
2. Choose a bulk SMS service: Select a bulk SMS service provider that is reliable, cost-effective, and can handle the number of messages you plan to send.
3. Compose your message: Keep your message clear, concise, and informative. Start by introducing the peer-to-peer fundraising campaign and explain how it works. Highlight the impact that the campaign will have on your charity’s mission.
4. Personalize your message: Address your donors by their name in the message. This will make them feel more connected to your charity.
5. Include a call-to-action: Encourage your donors to participate in the campaign and invite them to set up their own fundraising page. Include a link to the campaign’s website where donors can learn more and sign up.
6. Provide contact information: Include contact information, such as an email address or phone number, so donors can get in touch with your charity for more information or to ask questions.
7. Schedule your message: Choose a date and time when most of your donors and supporters are likely to be available to receive the message.
8. Send the message: Once you have composed and scheduled your message, send it to your donors and supporters.
9. Follow up: Follow up with donors and supporters who have engaged with your message. Thank them for their support and encourage them to share the message with their network.
   It is important to make the process of participating in the campaign as easy as possible for your donors. Provide clear instructions on how to set up a fundraising page and share resources such as social media graphics and email templates. Additionally, make sure to acknowledge and thank all participants for their contributions to the campaign.