Using bulk SMS marketing can be an effective way to drive traffic to your charity’s website and donation page. Here are some tips to help you get started:

1. Build a targeted list: Create a list of phone numbers belonging to your target audience, including current donors and potential donors who have shown interest in your charity.
2. Personalize your messages: Use a personalized tone and language that resonates with your audience. Segment your audience based on demographics or behavior to create tailored messages that speak directly to them.
3. Use clear and concise messaging: Keep your messages simple and straightforward. Clearly explain the benefits of visiting your website and donation page, such as the impact of their donations.
4. Include a call to action: Encourage your audience to take action by including a clear call to action, such as “Visit our website” or “Donate now.”
5. Use a shortened link: Use a shortened link to your website or donation page to save character space and make it easy for your audience to click on the link.
6. Provide a value proposition: Give your audience a reason to visit your website and donate. Highlight the impact of their donations, or provide details of upcoming events or initiatives.
7. Timing is key: Send your messages at a time when your audience is most likely to be receptive. Avoid sending messages during times of the day when they are likely to be busy.
8. Use a reliable SMS service provider: Choose a reliable SMS service provider to ensure that your messages are delivered promptly and efficiently.
   By following these tips, you can use bulk SMS marketing to drive traffic to your charity’s website and donation page and increase donations from your supporters and potential donors.